“Our Market Is Slightly Different In That Customers Rarely Purchase One Of Our Products For The Heat It Generates. It Is Usually For Aesthetics And The Drama It Brings To A Living Space,” He Says. “A Large Part Of Our Business Revolves Around The Outdoor-Living Space, And This Is The Largest Sector Of Growth In Our Market, Along With Linear, More Modern Fireplaces.”
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With Aesthetics Being A Priority, Realistic Flame Patterns And Ease Of Operation Are Must-Have Features In A Fireplace. “We Rarely Sell A Man-Ual-Control Or Standing-Pilot Fireplace Or Log Set,” He Comments. For Diat Reason, Mcmillan Does Careful Research In Choosing His Manufacturers.
“It’S All Based On Die Quality Of The Product And Our Relationships With The Manufacturers And Distributors—In Particular, How Well Each Stands By The Product And Is Willing To Accept Responsibility When Things Don’T Go As Planned. We Are In A Partnership To Bring Quality Products To The Customer, And When An Issue Arises, It Is Mr. Fireplace The Customer Looks To For Support And Satisfaction. Without Strong Relationships With Our Distributors And Manufacturers, We Wouldn’T Be As Successful As We Have Been For 36 Years,” Mcmillan Says.
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