When three major paint brands all select shades of white as their 2016 Color of the Year, the writing’s on the wall. In this issue, we highlight Benjamin Moore’s Simply White (OC 117) in Now & Next: Color (page 26). Then Sherwin-Williams’ announcement of Alabaster (SW 7008) arrived, heralding an era of âœvisual reliefâ during a âœtime of interconnected commotion and overstimulation.â Even Glidden got into the act earlier in the year, elevating its Cappuccino White (45YY 74/073) to venti status for providing âœpeaceful spaces in a fast-paced world.â (Not to be outdone, Pantone’s just-released-at-press-time Color of the Year combo of the pink whisper Rose Quartz (13-1520) and tranquil blue Serenity (15-3919) are so softly saturated, they feel right at heavenly home among these angelic whites.)
Assigning weighty attributes of solace and calm to a non-color like white (which is actually the presence of all colors, if you’re talking about light) may seem like marketing spin, but these choices are also quite practical. For all of the transformative powers of the more chroma-endowed hues, âœwhich white?â is probably the most important paint-related decision consumers actually make. And now they have some officially ordained jumping-off points for a choice that can be otherwise maddeningly complex.
White also enables a quietly just-right backdrop for expressing personality with furnishings â” whether with color, form, pattern or theme; cohesively neutral or boldly contrasting. And that’s where you come in, of course. I’ve got a blanc space, baby, and I’ll write your name.
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