Las Vegas Market’s New Branding Campaign
International Market Centers (IMC) has launched a new branding campaign for Las Vegas Market, with the tagline Discover the Extraordinary. Since its launch more than 11 years ago, Las Vegas Market has become a destination for the home-furnishings industry.
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What started as a traditional furniture market has grown to become the most comprehensive market in the United States and the largest furniture, home-
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The new Las Vegas Market campaign evokes energy and sophistication, and it invites guests to discover the extraordinary in die unique and unmistakable destination that is Las Vegas; no matter what buyers are looking for, they are sure to discover something wonderful. The campaign features a series of vignettes showcasing an array of furniture, gifts, and home decor in the most unexpected places.
Karen Olson, senior vice president of marketing for IMG, says, “This campaign truly takes Las Vegas Market to the next level. The time is right for a sophisticated, mature new look diat reflects our evolution. I’m incredibly proud of diis campaign: It speaks to where we are today and sets the stage for the next phase of our growth.”
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