He Continues, “They Don’T Get To Enjoy Die Fireplace At Its Full Glory And Have To Turn Down The Fire To A Very Small Flame To Keep The Room At A Comfortable Temperature. For Some Consumer Applications, The Decorative Fireplaces—Which Produce A Very Nice Flame, But A Limited Amount Of Heat—May Be The Best Choice. We Have Been Focusing 011 Educating Customers, Dirough Our Dealer Network, On The Fire-Place-Selection Process.”
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Relaunched The Majestic Brand In 2016, And That Mainstay Is Now Manufactured At The Company’S Award-Winning Facilities In Mount Pleasant, Iowa, And Lake City,
Minnesota. Familiar Brands Monessen And Vermont Castings Also Benefited From Significant Capital Investments In Equipment And Lean Processes.
V.P. Berger, President, Reports That New Marketing/Sales Tools Are Now Available For Each Majestic Product To Help Dealers In Their Sales Efforts. These Materials Put The Foil Muscle Of The Hearth &
Home Technologies Team Behind Dealers As They Work With Consumers.
“We Begin By Executing A Strong Mix Of Promotions And Pay-Per-Click Advertising—As Well As Earned And Paid Traditional And Social Media—To Drive Category Awareness And Send Traffic To Our Customers,” Berger Explains. “We Also Develop Best-In-Class Marketing Programs And Tools To Support Our Brands And Products. Then, We Work Hands-On With Our Dealers, Wholesalers, And Distributors To Ensure That They’Re Equipped With The Knowledge And Tools To Be Successfol And To Recommend The Right Fireplace For Each Consumer.” Heardi 8c Home Technologies Is Con-Standy Reviewing And Refining Its Product Lineup, Across All Brands, To Make It As Appealing As Possible To Consumers, Including Millennials And Generation X. “We Continue To Hear That Younger Consumers—And Consumers In General— Are Looking For Contemporary Heardi Options And Better Consumer Interfaces,” Berger Says.
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