From the moment Reid’s opened in 1891 it was a success. It became the place to go for Europe’s beau monde and its visitors’ books of the time read like a roll-call of the Edwardian elite. Tea dances were held regularly on the specially boarded over swimming-pool, cocktails were consumed on the terrace and simply everyone dressed up for dinner. Today, although Reid’s echoes reassuringly with reminders of its past. it is very much an hotel for the 1990s. Its glamorous heritage sits side by side with the luxurious treatment and facilities that discriminating guests have come to expect from an international five star deluxe hotel. Location aside, the most important attribute that helps make Reid’s so unique is the degree of service it offers. Unobtrusive yet easily accessible, friendly without being fawning, it is the staff at Reid’s who ease vour stay there from a mere holiday into the realms of an experience.