Jane Packer Floral Design, 56James Street, London W1M5HS, (0171) 935 2673; and 104 Allitsen Road, London NW8 7AY, (0171) 586 2766. For details of her courses, contact the Jane Packer School of Flowers, 3234 New Cavendish Street, London W1M8BU, (0171) 486 1300 Floral designer Jane Packer's London home is simply styled, DINING TABLE FOR 12 yet there's a strong sense of colour and decoration thanks to the vases of bright flowers that fill every room When Jane Packer opened her flower shop 16 years ago, it was fashionable for floral arrangements to look as if they had been cut straight from the hedgerow. The intention was to bring a bit of the countryside to the town, she remembers. Overflowing vases of larkspur, scabious, garden roses, ears of wheat, trails of ivy and wild cow parsley were all de rigueur.
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But now a visit to either of Jane's two London-based shops or her floral design school in New Cavendish Street paints a very different picture. Bowls of closely cropped clashing pink and orange gerberas and tulips are the order of the day, combined with bold shapes and a disregard for the conventional rules of colour coding. The overall effect, in Jane's words, is much more sophisticated, simpler and stronger – quite Parisian in fact.