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10 Days. Starfire Direct Inc. (Temecula, California) Has Smashed The Preconceived Image Of Online Retail.

The Inc. 5000-Ranked Company Has A Virtual Retail Showroom (Www.Starfiredirect.Com) That Makes The Experience Of Shopping Online Convenient, Personal, And Tiin.

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Jonathan Burlingham, Ceo, Says, “We Work With Some Of The Patio/Heardi Industry’S Most Respected Manufacturers, Whose Trust We Have Worked Hard To Earn. We Are Not A Discounter. We Are A Partner Who Protects Their Brands As We Would Our Own.” The Forward-Thinking Company Has Big Plans For 2017, As It Unveils New Products And An Improved Online-Shopping Experience That Will Bring The Company To The Next Level.

Burlingham Started The Company On His Own, 10 Years Ago, With A S50 Investment And No Real Idea Of What Was To Come. For Years, He Worked In Hearth/Home Retail, Where He Gained Knowledge And The Inspiration For His Personal Venture. When Die Economy Started Its Decline In The Mid-2000s, He Knew That The Time Was Right To Launch An Online Retail Operation. Burlingham, With Basic Knowledge Oí The Internet, Created A Simple Website At His House. After Working Long Hours And Making Many Sacrifices, He Made Starfire Direct A Reality In 2007.

Burlingham Recalls That It Was Difficult, In The Beginning, Because Only A Handful Of Manufacturers Were Receptive To Selling Their Products On The Internet. “Back Then, Nobody Wanted To Work With Online Retailers. It Was A Scary New World For A Lot Of Manufacturers Because They Likened Online Sales To Danger And Scams,” He Says. Slowly, They Started To Change Their Tune. He Adds, “When They Saw The Sales Coming From The Site And Realized We Were Committed To Protecting Their Brands, They Were Willing To Give Us A Chance.”

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