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The Past Year Has Been An Exciting Time For Award-Winning Luxury Casual-Fumishings Designer And Manufacturer Castelle (Fort Lauderdale, Florida).

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At The July 2016 Icfa Preview Show™, The Company Launched A Corporation-Wide Rebranding Of ¿Ill Marketing Literature, Social Media, Advertising, Packaging, And Showroom Signage. At Casual Market Chicago In September, Castelle Unveiled A Lull Rollout Of Its New Look At Its Merchandise Mart Showroom.

Steve Lowsky, Ceo, Discusses The Reasons Behind The Change. “The Response To The Brand Strengthening Has Been Positive, As Our Identity Had Previously Been A Subject Of Some Confusion, With Castelle And Pride Family Brands Being Used Interchangeably.” He Says.

“We Realized The Need To Create A Clearer Distinction For The Castelle Brand Within Our Product Lines—And The New Look And Exposure Of The Castelle Name And Mark Were The Right Vehicles.” The Castelle Name Is Alreadv A Familiar And Well-Regarded One To Specialty Retailers.

Lowsky Says, “There Has Always Been A Castelle Brand, Which Represented Our High-End Cast-Aluminum Line. Since Our Company Was Primarily Recognized For The Castelle Line, However, The Corporate Name Of Pride Family Brands Became Synonymous (And Interchangeable) With Castelle.”

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