The original department store building, whose entrance on Broadway forms the backdrop at the end of Macy’s Thanksgiving Day Parade, contains 800,000 square feet of space, but as other department stores began expanding, the company built a 400,000 square-foot addition so as to maintain its status as the World’s Largest Store. It might have been a bit bigger, but the store’s major competitor, Henry Siegel, secretly bought a thirty- by fifty-foot plot on the 34th Street corner and built a thriving little store there. After all these years, that plot is still not owned by Macy’s, but the store leases space on the roof for a giant billboard directing customers to its entrances around the corner.
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