SMOOTH MOVE Thai silk go-to JIM THOMPSON has returned with a new look. Its flagship boutique at Siam Paragon in Bangkok retains its dialectic of juxtapositions, including East/West, Culture/Nature, Tradition/Modernity, and Darkness/ Colour, but with a more contemporary touch. In the main shop floor, wall-to-wall silk curtains of vibrant green, tropical plants and teak display counters evoke the outdoorsy feel of a garden, with black marble floors and accents to convey a sense of mystery and depth.
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As cosy chambers, inspired by Thai pavilions, beckon, piped-in tracks of animal and rain sounds, electronic rhythms and traditional Thai music reinforce the eclectic, exotic disposition of Jim Thompson. Silk remains a signature for the brand (it’s been associated with Thai royalty and celebs for the longest time, and featured in the movie The King and I).
“We want to use silk as the guideline to drive the design,” says creative director Jean-Christophe Vilain, who conceptualised an impressive Fall/ Winter 2018 collection. Its effortless, feminine and sophisticated silhouettes and modern, graphic prints draw on traditional Asian garments, so they wrap around rather than cling to the body. Fans can also look forward to new offerings such as handbags in silk and canvas or leather, as well as luxurious scarves, in addition to an expanded ready-to-wear selection for men and women. If you aren’t heading to the store anytime soon, grab your goodies at jimthompson.com.
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