For all of those reasons and more, Benjamin Moore released a corresponding palette of 23 shades that illustrates how white works within the color spectrum, explains Ellen O’Neill, Creative Director of Benjamin Moore. White is transcendent, timeless and its versatility is unrivaled, according to O’Neill. From weathered wainscoting to crisp canvas shades, porcelain tile to picket fences, white is everywhere in every form ” that’s why we chose it as our color of the year.
The popularity and sheer necessity of white in home decor is also easy quantifiable. Of the top 10 bestselling Benjamin Moore colors, variants of white occupy five spots. As for the specific shade of white that was selected as color of the year, the Benjamin Moore Color Studio arrived at its choice after a painstaking review of the company’s more than 250 white selections, which range from blue-toned whites to buttery creams. Simply White stood out from the others as the most neutral, level and constant in the various light sources used in today’s design environments.
The other 23 hues in Benjamin Moore’s Color Trends 2016 palette (five of which are also whites, incidentally) were also selected following a year of careful research and deliberation. The Color Studio took cues from major industry trade shows, as well as trends in fashion, textiles, home furnishings and the arts. Some of the most interesting and compelling picks in the 2016 lineup are also the boldest: Ravishing Red 2008-10, Patriot Blue 206420, Banana Yellow 2022-40 and Royal Flush 2076-20, a saturated pink. On the softer side are Kittery Point Green HC-119 and a variety of browns and grays, such as Gray Owl OC-52, Weimaraner AF-155 and French Press AF-170.
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